BMW LIFESTYLE.

BMW Collection

With its sporty but also elegant design the BMW Collection carries the high quality standards and the dynamic of the brand into everyday life. For those who have an active lifestyle and attach importance to style.

BMW M Collection

Dynamism, functionality, innovation – the BMW M Collection is inspired by the design of the BMW M model series. A strong colour scheme in black, red and gold characterises the collection.

BMW M Motorsport Collection

Superior, strong, assertive: the BMW M Motorsport Collection. Black and white are the basic colours and give the collection a high quality look. The BMW M stripes are essential elements of the collection.

BMW Golfsport Collection

Superior, strong, assertive: the BMW M Motorsport Collection. Black and white are the basic colours and give the collection a high quality look. The BMW M stripes are essential elements of the collection.

BMW Yachtsport Collection

The BMW Yachtsport Collection is characterised by a premium quality, sailing-oriented design which has been re-interpreted. Maritime accents support the collections' superior appearance.

Montblanc for BMW

Style, luxury and individuality – all the way. Montblanc for BMW is made for customers who appreciate an elegant lifestyle, high quality and individuality. The product range extends from luggage to accesories.

BMW i Collection

Innovation and sustainability are the matter of the BMW i Collection. Environmentally-friendly and resource-saving materials such as „Appleskin“ highlight the future-orientated concept of the collection.

BMW Classic Collection

Innovation and sustainability are the matter of the BMW i Collection. Environmentally-friendly and resource-saving materials such as „Appleskin“ highlight the future-orientated concept of the collection.

BMW Bikes

For more than 70 years of bike history, BMW has been impressive with its high-quality and innovative models. New to BMW Bikes are the high-quality 3T for BMW Gravelbikes.

BMW Kids.

For more than 70 years of bike history, BMW has been impressive with its high-quality and innovative models. New to BMW Bikes are the high-quality 3T for BMW Gravelbikes.

BMW Miniatures

A design highlight in every room – the BMW Miniatures. Trough their richness of detail and the unique quality the miniatures are absolute masterpieces and highly sought after by collectors and fans.

BMW LIFESTYLE X EDITION.

The BMW Lifestyle X Edition features both clothing and accessories – for a confident appearance in every situation.